Luca, aka "the boy in the bubbles". Pics: Thomas Pepler
Looking for some juice to get the creative wheels going? The guys from Bun In The Oven Creative (bitoCREATIVE) can sort you out… And if their recent work on the music video for The Pretty Blue Guns‘ Pills is anything to go by, you want them on your side!
bitoCREATIVE is a collective kickstarted a year ago by creative director Luca Vincenzo. It currently has a photography department headed up by Mark Reitz and a film department headed by Adriaan Louw. I had a chat with Luca and got him to fill in some blanks…
I’m lucalucaluca and I’m in the business of ‘make believe’.
My most recent project was directing and producing the music video alongside Adriaan Louw for the new Pretty Blue Guns single, ‘Pills’, off their album Cutting Heads. It entailed an empty attic, confetti and cake, lesbians and loners, little dreams and big egos and the basic idea was a cliché.
A scene from the Pills shoot.
The most frightening moment was when we went into the street to shoot the final scene at 5am after 15 hours of shooting and 3 cop vans screeched to a halt outside the house – turns out they were actually after a dude who broke into a vehicle. When you look at it make sure you turn up the volume and click the ‘View in Full Screen’ option on YouTube. You should look at it. Full stop.
When I was a kid I wanted to make sure I could be a kid forever, this is why I’m doing nothing my parents recommended now. My friends call me Luca and it suits me because that’s my name.
I’d like to work with people who don’t regard themselves as artists because when you give yourself that title I think you lose the essence of creating.
Would a "Make da circle bigga" joke work?
My proudest moment was when my best friend told me he was proud of me. If I can live a life in balance where I take no more than I need I can probably die happy.
I’m listening to new albums from Local Natives, The Black Keys, Yeasayer, LCD Soundsystem and Foals as well as some all-time favs like Elbow and Broken Social Scene and it all keeps the gears in my head greased.
I drink a lot of Rooibos tea and I probably drink it with more sugar than is necessary, but I have a taste for sweet tea.
My weakness is spiders and you can exploit it by putting a spider in the shower – nothing like naked vulnerability to make you realize you’re just another wild beast.
My next project involves New Holland and after it I’ll probably feel amped for another one. You should read the about section on bitoCREATIVE.com because I want you to visit the website.
My famous last words are 22 years in the making, and counting…
If you’re lucky enough to be in Cape Town or surrounds on the 26th of June, make sure you get to the launch of the video for Pills at Zula Bar – check out the details here!
UPDATE: The launch has been and gone, so go check out the video here!
